Respecting our partners’ privacy is important to Exact Media Network Inc. Read the following and learn about personal information that Exact Media collects.
Exact Media Network Inc. (“Exact Media”, “we” or “us”) operates out of 156 Front Street W, Suite 610, Toronto, ON, M5J 2L6, Canada. Our Privacy Policy (“the Policy”) should be read in conjunction with our Terms of Use (“the Terms”). The Terms apply both to our website and our platform. The words “Platform” or “Partners” refers to Exact Media’s advertising technology solutions and those companies and their employees using such solutions, respectively. The word “Site” refers to the Exact Media website.

OUR PRIVACY PRINCIPLES

We take steps intended to meet privacy principles and requirements with respect to Personally Identifiable Information under applicable Canadian privacy legislation. The Policy explains to our Partners (“you” or “your”) how we collect, use, disclose and protect your Personally Identifiable Information. Personally Identifiable Information is information about an identifiable individual, as more particularly described under applicable privacy legislation. The Policy applies to our collection, use and disclosure of personal information in Canada and the United States. The Policy does not apply to information about our employees, information that is not Personal Information or information we collect by means or from other sources other than through the Service or our Site.

INFORMATION WE COLLECT

We ask for Personal Information such as your name and email address when you request information from Exact Media Network, or if you have correspondence with us. We may also ask for information such as your title, place of work, and location. If you sign up on the Platform, we will ask for additional information as required.

Use of Information

We use Personally Identifiable Information to communicate directly with you by sending you emails containing newsletters, research, special offers or other updates related to your specific account.

Aggregated Statistics

Exact Media may use third-party analytic tools to measure traffic and usage trends. These tools collect information sent by your browser as part of a web page request, including the web pages you visit, your browser add-ons, your browser’s width and height, and other information that assists us in improving your experience. Exact Media may collect voluntary feedback and comments from Partners who interact with our Platform. We collect and use this analytics information and feedback in aggregate form such that it cannot reasonably be manipulated to identify any particular individual user.

Cookies

Cookies are small text files stored by your browser on your computer when you visit a website. We use cookies to improve our website and make it easier to use. Cookies permit us to recognize you and avoid repetitive requests for the same information. Most browsers will accept cookies until you change your browser settings to refuse them. You may change your browser’s settings to refuse our cookies.

DISCLOSURE OF YOUR PERSONAL INFORMATION

We will not rent or sell your Personally Identifiable Information to third parties outside Exact Media and its employees, contractors, and affiliates.

We may share your Personally Identifiable Information with third-party business partners for the purpose of providing our service to you. Those business partners will be given limited access to the Personally Identifiable Information that is reasonably necessary to deliver the service, and we will require that such third parties comply with this Privacy Policy.

We will disclose Personally Identifiable Information where required to do so by law or subpoena or if we reasonably believe that such action is necessary to (1) conform to the law, comply with legal process served on us or our affiliates, or investigate, prevent, or take action regarding suspected or actual illegal activities; (2) to enforce the Terms, take precautions against liability, to investigate and defend ourselves against any claims or allegations, to assist government enforcement agencies, or to protect the security or integrity of our Site; and/or (3) to exercise or protect the rights, property, or personal safety of Exact Media, our Partners or others.

We may also use and disclose your Personally Identifiable Information to parties connected with the proposed or actual financing, securitization, insuring, sale, assignment or other disposal of all or part of Exact Media or our business or assets, for the purposes of evaluating and/or performing the proposed transaction. Assignees or successors of Exact Media or our business or assets may use and disclose your Personally Identifiable Information for similar purposes as those described in this Policy. Additionally, Exact Media may disclose your Personal Information as necessary to meet legal, regulatory, insurance, audit, and security requirements, and as otherwise with your consent or as permitted or required by law (including as required by applicable Canadian and foreign laws applicable to Exact Media or our agents and service providers, and including lawful requirements to disclose Personally Identifiable Information to government authorities in those countries).

NON PERSONAL INFORMATION

We may share information with our business partners to deliver online advertisements (“ads”) that may be of interest to you. Exact Media may allow third-party ad servers or ad networks to serve advertisements on the Platform. These third-party ad servers or ad networks use technology to send, directly to your browser or mobile device, the ads and ad links that appear on the Service. The ad-servers automatically receive your IP address when this happens. They may also use other technologies (such as cookies, JavaScript, and clear gifs) to compile information about your browser’s or device’s visits and usage patterns on the Service (without using any Personal Information), and to measure the effectiveness of their ads and to personalize the advertising content. Exact Media does not provide any Personally Identifiable Information to these third-party ad servers or ad networks without your consent. However, please note that if an advertiser asks Exact Media to show an ad to a certain audience and you respond to such an ad, the advertiser or ad server may conclude that you fit the description of the audience they are trying to reach. The Policy does not apply to, and we cannot control the activities of, third-party advertisers. Please consult the respective privacy policies of such advertisers or contact such advertisers for more information.

YOUR CONSENT

Consent to the collection, use and disclosure of personal information may be given in various ways. Consent can be express or implied. You may provide us with consent in circumstances where notice has been provided to you about our intentions with respect to your personal information and you have not withdrawn your consent for an identified purpose. By providing Exact Media with Personally Identifiable Information, you consent to our collection, use and disclosure of such information for the purposes described above or otherwise at the time of collection. You may withdraw your consent to our collection, use and disclosure of your Personally Identifiable Information at any time, subject to contractual and legal restrictions and reasonable notice. Note that if you withdraw your consent to certain uses of your Personally Identifiable Information, we may no longer be able to provide you with certain services (including, but not limited to, the Platform).

SECURITY

We take reasonable steps to protect your Personally Identifiable Information using physical, electronic or procedural security measures appropriate to the sensitivity of the information in our custody or control, which may include safeguards to protect against loss or theft, as well as unauthorized access, disclosure, copying, use or modification. Authorized employees, agents and mandataries of Exact Media who require access to your Personally Identifiable Information in order to fulfil their job requirements will have access to your Personally Identifiable Information.

CHANGES

We reserve the right, at our sole discretion, to modify, alter or replace any part of the Policy without prior notice. Your continued use of our website and application after the changes constitutes your acceptance of the changes. Additional features on the website and/or the Platform are subject to the Policy. It is your responsibility to review the Policy periodically for changes.

ACCESS, CORRECTION & CONTACTING US

Exact Media may establish and maintain a file of your personal information for the purposes described above, which will be accessible at 156 Front Street W, Suite 610, Toronto, ON, M5J 2L6, Canada. If you wish to request access or correction of your personal information in our custody or control, you may write to the above address, attention Exact Media. Your right to access or correct your personal information is subject to applicable legal restrictions. We may take reasonable steps to verify your identity before granting access or making corrections. If you wish to make inquiries or complaints or have other concerns about our personal information practices, you may write to us as described above or email us at legal@exactconnections.com

The Policy was last updated on February 8, 2018.