Connections is a marketplace that helps…

Advertisers execute targeted sampling campaigns and acquire new customers.

Retailers monetize their eCommerce parcels by surprising their shoppers with an extra gift inside.

Founded in 2013 by serial entrepreneur Ray Cao and Forbes 30 Under 30 alumni, Daniel Rodic and Elena Armstrong in Toronto, Canada, Connections by Exact Media is the insert-marketing resource for brands looking to increase awareness, loyalty and acquire new customers.

For retailers, Connections provides a unique way to surprise their shoppers and monetize their existing eCommerce parcels by renting the empty space inside their packages.

“The Airbnb of marketing.” – Forbes

Exact Media is backed by Tony Hsieh (CEO of Zappos) as well as the investors behind companies like Etsy, Square, Kickstarter, Chango, Foursquare, Thrive Market and FanDuel.

Click below to find out how we can help you…

Our Investors

Tony Hsieh, CEO of Zappos

In 1999, at the age of 24, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for $265 million. Tony then joined Zappos an advisor and investor, and eventually became CEO. In November 2009,, Inc. was acquired by in a deal valued at $1.2 billion on the day of closing.

Through a post on Medium, a tweet, and a little serendipity, we were fortunate to connect with Will Young at Tony’s Fund, VTF Capital, and have been fortunate to draw on their expertise and network to grow Exact Connections.

Read the story of how we met Tony and VTF Capital in Business Insider.

Roger Chabra, CIO at TribalScale

Roger Chabra is a Partner of Rho Canada Ventures and CIO at TribalScale. With more than 15 years of venture capital, operating and entrepreneurial experience, Roger has invested in eCommerce, and Technology success stories like Frank + Oak, Chango (exited to Rubicon Project), Whitehill (exited to Oracle) and Paymentus (exited to KKR).

Today, Roger spends his time as CIO of TribalScale, a design and development company that specializes in web, mobile and emerging technologies. Learn more about his work at TribalScale here.

Will Young, Partner at VTF Capital

Will is a Partner at VTF Capital, and also spends time at Zappos, where he started and ran the ZapposLabs R&D team out of San Francisco.

He now has a more hand’s on product role building new shopping experiences, and still retains the title of donut eating champion at Zappos (personal best: 23 donuts in 20 minutes).

Follow Will on Twitter @whatupwilly. Conveniently, that’s where our Co-Founder Daniel and Will first met #internetfriends.

Joshua Schachter, Founder of

Joshua is the Founder & CEO at Tasty Labs which was acquired by Walmart Labs in 2013. Prior to that, he was the Founder at which was acquired by Yahoo in 2005.

He is a prolific angel investor, supporting companies like Square, Etsy, Kickstarter, Twilio, Angel List… and Exact Media 🙂

Today Joshua is spending his time building an autonomous car racing league. You can learn more about it at

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