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“There’s a programmatic marketplace for seemingly everything now, including your Toys ‘R Us box. The latest in a decades-long series of efforts to replace newspapers and direct mail for distributing coupons and gift cards uses an online market to put them into e-commerce parcels…. Read more of what AdAge had to say.

“Don’t get caught up in just focusing on digital. Blue Apron, currently worth $1.4 Billion, spends more on offline media than online media. Casper, the mattress company, is growing rapidly by using New York subway ads. Netflix started it all using simple coupons. Offline media is alive and well.…. Read more of what the Observer had to say.